Wright State University (WSU) is home to many student-led organizations, including the coffee shop, ReyRey Cafe. Every week, the cafe partners with a different student organization to bring new flavors to the forefront. This week, ReyRey partnered with The Guardian Media Group, kicking off a new weekly cross-promotion.
The drink, titled “Love Letters from The Guardian,” is a chocolate-covered strawberry macchiato, available in both white and dark chocolate. Both are delicious, with the strawberry flavor remaining relatively subtle until the end, leaving every stage of the beverage a delightful new experience.
While the pictures for the article do not show it, the drinks that customers order throughout the week will feature pink milk, making for an even more attractive and seasonal drink in the week leading up to Valentine’s Day.
The Guardian’s Editor-In-Chief, Kylee Lairmore, discussed her thoughts on the drink of the week.
“They’re both really tasty drinks, but the dark chocolate was my favorite. We’re very excited to be cross-promoting with ReyRey,” Lairmore said.
The two options allow customers to choose their favorite flavor, or to take a risk on something new.
Logan Dreyer is the Chief Marketing Officer for ReyRey Cafe. His responsibilities include managing the responsibilities for every drink of the week.
“Our goals for drink of the week [are to] collaborate with organizations, to promote their events, get our brand out to other audiences, get people to try different combos of flavors and promote limited inventory,” Dreyer said.
The Guardian’s drink of the week is only the first within this collaboration, so be sure to tune in next Monday for a review of the week’s drink.
“The Guardian is always looking for ways to become more involved on campus and in the WSU community,” Lairmore said. “A new ‘drink of the week’ column is one way we hope to expand our collaborations. We’re also hoping to have guests on ‘Off The Record,’ which is our new podcast.”
There is a form available on ReyRey’s Instagram account for organizations who are interested in collaborating with the Cafe and promoting their event or organization through a drink of the week.
"Love Letters from The Guardian" will be available from Feb. 9 through Feb. 13, so stop by this week if you want to try it.
